“Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest projections from research firm eMarketer.
At the same time alternative social apps Snapchat and (Facebook-owned) Instagram are seeing rising and double-digit growth in the same youth demographic — suggesting younger users are favoring newer and more visual communications platforms.
‘Both platforms have found success with this demographic since they are more aligned with how they communicate — using visual content,’ noted eMarketer forecasting analyst Oscar Orozco in a statement.”
If you are not already making visual content, I would start working on it now! 6 sec videos, 15 second videos, and longer, both Commercials and Content based video.