Posted in Blogroll

The Cut[s] at Sears

Sears Canada and especially its employees are going through a very difficult time right now with layoffs, eliminated severances and store closures. Their digital marketing looks to be suffering too. I saw this Facebook Ad for their sportswear line, unfortunately named "The Cut". Not only are customers jumping on this in the comments, this line is mostly sold out – yet they are spending money on these ads anyway! I hope they are reviewing their inventory and adjusting their ads accordingly. I would just avoid this line for a while as well and save some money.

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